How Cocoroco Built a Fully Embedded Language Assessment Experience with Hallo
99%
Time Saved. Up to 48 hours saved per assessment
15
Languages Assessed
INDUSTRY
HR Technology / Talent Marketplace
REGION
Europe
COMPANY SIZE
Recruitment Marketplace
HALLO PRODUCTS USED
Language Assessments
THE CHALLENGE
Delivering Fast, Accurate Language Assessments Without Slowing Down Hiring
Cocoroco connects employers with multilingual customer support professionals, making language proficiency one of the most important hiring criteria on its platform.
Before implementing Hallo, language assessments were handled by external providers and reviewed manually by language experts. While accurate, the process typically took up to 48 hours, delaying hiring decisions and creating unnecessary manual work.
The team also found that many assessment providers measured verbal reasoning or language aptitude rather than evaluating a candidate’s real written and spoken communication skills. This made it difficult for employers to confidently identify candidates who were truly ready for customer-facing roles.
At the same time, the lack of API integration meant the assessment experience existed outside the hiring workflow, creating friction for both recruiters and candidates.
“Before Hallo, we relied on traditional language assessments that were reviewed manually by language experts. Results typically took up to 48 hours, and the providers did not offer an API, meaning the entire process required manual coordination and communication.”
— Floor van Haaren, Cocoroco
THE SOLUTION
Embedding AI Language Assessment Directly into the Hiring Journey
Cocoroco integrated Hallo directly into its talent marketplace using the Hallo API, allowing employers to require language assessments as part of their application process without candidates ever leaving the platform.
Today, applicants complete AI-powered written and spoken language assessments across 15 different languages.
Immediately after completion, employers can:
- View detailed language scores
- Listen to spoken responses
- Review AI-generated feedback
- Decide whether to move candidates forward
The result is a seamless, self-service hiring experience that fits naturally into the recruitment workflow.
“What we value most is the API integration, which allows us to embed Hallo directly into our platform and create a seamless experience for both candidates and companies.”
“We also really like the ability to assess both written and spoken language skills using AI while receiving an instant score and detailed feedback.”
THE RESULTS
Faster Hiring, Better Candidate Experience, and a Fully Automated Workflow
Since implementing Hallo, Cocoroco has transformed language assessment from a manual, disconnected process into a fully automated part of its hiring platform.
Assessment turnaround has been reduced from up to 48 hours to instant feedback, enabling employers to review results immediately and make faster hiring decisions.
Because the entire workflow is embedded within the Cocoroco platform, candidates enjoy a smoother application experience while recruiters spend less time coordinating assessments and more time engaging qualified talent.
The solution has also enabled Cocoroco to scale multilingual hiring efficiently across 15 languages without increasing operational complexity.
“This enables us to automate a process that was previously manual and time-consuming while providing an excellent candidate experience.”
Rather than relying on subjective interviews or waiting days for manual evaluations, employers now receive objective, AI-powered insights into a candidate’s communication skills within minutes.
For Cocoroco, Hallo has become an integral part of delivering a faster, more scalable, and more reliable multilingual hiring experience.
“With Hallo, the entire workflow is fully embedded and automated within our platform. Candidates complete the assessment as part of their application, results are available instantly, and companies can immediately review the outcome, listen to the recordings, and continue their hiring process. The result is a fully self-service, end-to-end language assessment experience that is significantly faster, more scalable, and provides a much better experience for both candidates and employers.”
— Floor van Haaren, Cocoroco
Hallo makes hiring international
employees effortless
80+
Languages
7,000,000+
Assessments per Year
160+
Countries
Request pricing and a demo
Automate language assessment and save time and budget significantly.
